“In rodeo, to ‘cowboy up’ means to suck it up in times of adversity and carry on when you are injured or down and the prospect of doing whatever you’re about to try is so bleak that the best you can hope for is to live through it.” ~ Tuff Hedeman, World Champion Bull Rider ~

For our Pink Nation Marathon Training Team, our mantra is “All Go, No Quit, Cowboy Up”. We use this phrase when faced with adversity in our lives and when we head out for training runs and races. When one of us has a tough road ahead, team members shout it from the roof tops (well comment on Facebook and other forms of communication, but you get the point). In a way, it is comforting knowing that when you are feeling beat up, there are people out there who know just what to say to make you suck it up and keep pushing ahead. They know what to say that makes you not quit.

Do you have a phrase that keeps you going? What gives you the kick in the butt you sometimes need to “get through it”?